Audience Research Questionnaire

1. What is your favourite genre of film? (can select more than one)

Our research into genre showed that comedy was a clear favourite, so we decided to try and include a bit more humour into our initial idea. We decided not to do just a thriller, comedy or romance or a combination of these. Although they were popular with people we asked, we felt that there has been an over saturation recently of this genre and thought that doing something different that perhaps hadn’t been as popular recently would be a good idea. To this end we decided to do a comedy crime caper film, and added some films of this genre to our research.

2. What conventions would you expect from a Crime Caper film such as Ocean’s Eleven or the Italian Job?
Our genre decided, we wanted to find out what conventions our audience would expect to see from it. From the questionnaire we compiled this list of what our audience said:
· Clues
· Funny Characters
· Misdirection
· Antagonists and Protagonists
· Action
· Stylish Clothing
· Jazz style Music
· Slapstick
· Chase sequence
· Formal mise-en-scène
· Stunts
· Variety of Locations
· Pace
• Slapstick


From our own research from watching this genre of film we added to this list:
· Large, ensemble cast
· Playing card motifs
· Casino paraphernalia
· Strong red, white and black colour scheme



We used this list, which was largely in line with what we expected, and own our ideas that weren’t included to start planning out our trailer, trying to include as many of these ideas as we could. This helped us create our shot list, shooting script and storyboards

3. How important are teaser trailers when you decide to see a film


We found from this question that teaser trailers are, to most of our audience, a considerably important part of the promotion for a film, 61% answered either very or quite a bit. This showed us that the audience would expect the teaser trailer to be a good representation of the film as they would be basing a lot of their decision of seeing the film on the teaser.


4. If a teaser trailer appealed to you, would you see the film, even if it wasn’t a genre you would normally see?


We asked this question, as we knew the genre we picked wasn’t a particularly main stream one with the majority of people we asked. This was an important question, and as most of the people we asked said yes and the remainder said maybe, we knew that if we made the trailer appeal to a wide audience, the lack of popularity and familiarity with the genre wouldn’t be a problem.